Interactive Websites

http://www.nike.com/jumpman23/aj2009/

Air Jordan 2009 is a user controlled 3D online environment featuring cinematic athletes and product multi-media in a clean, futuristic design inspired by the shoe itself.



http://kspace.kswiss.com/

The K-swiss K Space campaign is built upon a number of film taking place in the K- Swiss K Space. Each of the 14 films has an artist talking about what Classic means to them and other things about their lives.



http://www.armanijeans.com

A 360 degree immersive experience that gives the user total control over a three dimensional reality, filmed with very special cameras.

Interactive Design

"Interaction designers strive to create useful and usable products and services. Following the fundamental tenets of user-centered design, the practice of interaction design is grounded in an understanding of real users—their goals, tasks, experiences, needs, and wants. Approaching design from a user-centered perspective, while endeavoring to balance users' needs with business goals and technological capabilities, interaction designers provide solutions to complex design challenges, and define new and evolving interactive products and services.

The success of products in the marketplace depends on the design of high-quality, engaging interactive experiences. Good interaction design:

-effectively communicates a system's interactivity and functionality

-defines behaviors that communicate a system's responses to user interactions

-reveals both simple and complex workflows

-informs users about system state changes

-prevents user error"

http://www.ixda.org/about_interaction.php

Web 2.0 Tim O'Reilly

Web 2.0 Insight

What they do- A text messaging service that lets people send notes to groups. "you can send something to one number and it's distributed to other people," said Ryan Freitas, an interaction designer at Adaptive path in San Francisco. "It tells people who you are. It's kind of like microblogging. It's really a lot of fun. Part of Web 2.0 is that it's fun and it's a utility combined with one another, so people enjoy what they're doing while they're getting something out of it."

Web 2.0 Examples

Web 2.0

Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.